China’s beverage industry is the development of reform and opening up new industries, is the focus of the development of consumer products and new growth. 20 years, the beverage industry continues to develop and mature, and gradually change the past, small, single product structure, competitive situation of disorder and beverage companies increasing the size and intensification.
Two cents from a childhood memory of a bag of soda, to the more expensive Jianlibao, from a single sports drinks to today’s top ten beverage products, including: carbonated drinks, juices and juice drinks (including fruit juice), vegetables juice and vegetable juice drinks, milk drinks, plant protein drinks, bottled water (including natural mineral water), tea drinks, solid drinks, beverages for special purposes, and other beverages.
When Jianlibao have swept the stage of history, the “Coca Cola” and “Pepsi” overnight popular north and south, but the “two music” can not monopolize the market long, and more national brands in people’s eyes. No one will forget the ad phrase “Mom, I drink fruit milk haha wow!”, Perhaps also recall that the endorsement of the sun rose Andy Lau iced tea, warm tea, and then there was a large country’s music market accounted for a hundred bottling, Huiyuan Juice, Wong Lo Kat herbal tea … …
Today in the supermarket, see the shelves that lined stretch of goods, see the beautiful packaging, shape, personality, taste different drinks, you will remember as a child in a small grocery store or street bought a small car soft drinks, you can remember that time shy and innocent desire to pocket?
Coca-cola
Coca-Cola, called Coke, a class of carbonated soft drinks containing caffeine produced by USA Coca-Cola company.Drinks have a special flavor, this flavor from the ingredients in cola seeds. Coca-Cola is the world’s number one sales of carbonated beverages, is the world’s most famous one, with high global market share of 48%.
Taste:
1.Coca-Cola 2. Vanilla Coke Cherry Coke Coke lemon 3. Diet Coke Lemon Lime flavored Diet Coke Diet Coke Diet Coke vanilla Diet Cherry Coke 4. Zero “Zero” .
1885 State of the United States George to Dr. Pan Bodun , in the cellar of the carbonated water in a soda water stirred into a dark syrup. His partner, Robinson (FrankM, Robinson) In 1978, Coca-Cola bottling production line is a complimentary form into China market. Then, Coca-Cola in China, set up in various forms around the bottling plant, forming a network of production and marketing structure, and to join forces with McDonald’s and other large group of marketing models into China. Pepsi to take the market follow-up strategy, followed by Coca-Cola in China’s development pace.
pepsi-cola
August 28, 1898, is a Pepsi “Pepsi-Cola” was born the day.
Pepsi-Cola was originally in the 1890s by the Northern California, a pharmacist named Caleb Bradham made, to carbonated water, sugar, vanilla, oil generation, pepsin (pepsin) and cola nuts are made. The drug was originally used to control stomach disease, later named “Pepsi”, and on June 16, 1903 will be registered as trademarks. The pharmacists at the pharmacy to provide drinks to the customers to enjoy, well-known result from Pepsi. After seventeen years of success, Bradham that sugar prices soared, by the number of assets used to purchase sugar. But it did not, the price of sugar has not risen, but fell, so evaporation of a lot of wealth, his Pepsi-Cola declared bankruptcy in 1923. To 1931, Pepsi was the chairman of Loft Candy Company acquired Charles G. Guth, so that it can once again appear on the market.
Basic ingredients are carbonated water (water, carbon dioxide), Baisha Tang, caramel color, phosphoric acid, caffeine, food spices.
Pepsi in China’s history can be traced back to the beginning of China’s reform and opening up. In 1981, Pepsi signed with the Chinese government and to build a bottling plant in Shenzhen, China became the first to enter one of the U.S. business partners. Today, Pepsi has been established throughout the country has more than 40 joint ventures or wholly owned ventures, with a total investment of over one billion U.S. dollars.
The sun rose: the pain and think Reform
Beginning in 1993, a supply and marketing cooperatives for the family property, 30 million yuan investment in the Glorious Sun Group started the development by just a few years, made a sales of up to 30 billion beverage giant. However, since 2001, the rapid ascension up the sun, people can not imagine sliding into the “twilight” of the track, second half of 2002, the sun rose Stop Distribution. Once fame of “the sun rose,” the hearts of the people gradually become a “blue memory.”
Leap Up
90 in the 20th century history of the development of China beverage, “the sun rises” is indispensable page. Glorious Sun Group, the predecessor of Hebei Jizhou city supply and marketing cooperatives, the early 20th century, 90, inventive supply and marketing cooperatives in China, the traditional drink “tea” on an issue, first launched the “iced tea” concept. In 1993, Hebei Jizhou renamed as the sun rose the Group supply and marketing cooperatives. In 1994, the sun rose the Group invested 30 million yuan for the production and iced tea market, and quickly gained several million dollars of market returns. Early days, sending hundreds of Glorious Sun Group Jizhou staff, went to 29 provinces, municipalities and autonomous regions, major cities, through the carpet cloth, intensive sales and marketing company set up 48 Rising Sun, more than 200 sales offices, the connection from countless wholesalers and retailers everywhere formed the “sun rose” marketing network. Overnight, exclusive of the Chinese tea market Ngau Tau. The concept of power is infinite. Some analysts have pointed out, the sun rose because of its success is a choice or a lack of people familiar with the market entry point, and created a new “iced tea” concept. In 1999, the Glorious Sun Group to determine “iced tea” product-specific name for the Glorious Sun Group, and registered in the SAIC, the concept itself created barriers to the trademark for the “exclusive monopoly.” Seemed at the time, the sun rose with the trademark can finally sit back and relax.
Past one’s prime
The sun rose the great success attracted many competitors to follow suit. In the Master Kong, unity, Coca-Cola “Lan wind”, Wahaha group of “ice tea”, “ice tea” in the besieged, the “iced tea” will soon be the exclusive business rivals to imitate, the sun rose the concept created by the increasing release thin, weakened. In 2001, the sun rose quickly from the initial market share of 70% to 30% of market sales from a peak of 3.0 billion down to less than 20 billion yuan. When the product first-mover advantage is gradually weakened and even disappeared when the management problems along with it exposure, in particular the rapid expansion of production scale, appears to protect the company’s system and personnel more and more behind.
Revolution
Internal and external time, the sun rose in the management began a radical transformation. The first step is to give business executives a big shake, the original intention of the extensive, empirical management to quantify the changes in standardized management. It is said that Rising Sun Group was introduced more than 30 doctoral, postdoctoral and senior engineers, all of them are strategic management, marketing management, brand planning and product development in the young group master, which the Group’s marketing vice president or a Coca-Cola China in Head of Sales. The second step is to more than 1,000 arrangements for the original front-line sales staff to the production department, trying to manage from a plane perpendicular to the management of change. Group headquarters has established a logistics, financial, technical three vertical management system, direct control of large areas the company, the major areas of the respective companies and then the vertical management of the provincial company. This mobilization is the largest group was established 8 years a personnel transfer. The third step is to re-structure of the Glorious Sun Group is divided into five major business unit, including the beverage division, department of red wine iced tea, tea division, capital management division, and textile, and other business unit, to achieve diversification. Such means, it is “destroying in legislation.” Unexpectedly, the tragedy for us.
Thinking back to the happened
Drastic reforms to product market performance has not been “turned up”, the first organization to chaos. When the “airborne” and held senior positions into the Glorious Sun Group, the new and old team, deepening the gap, how did the company management did not think there will be such an awkward situation. Returned from abroad “foreign leaders” successful model of transplantation into a wall where the veterans, veterans, where empirical decision-making in the new rocks. As the company did not initially clear equity certification, we do not want to own that one has been underestimated, veterans really meant was “When I’m better than your great contributions,” and the new people really meant was “my contribution today than you big. ” Not cohesive, as makeshift troupes, it is easy to loose collapse. According to informed sources, the rising sun at the top for a substantial adjustment, again more than 1,000 of the original work in front-line operational staff transferred back to the production sector, one can see the change from this level, the shock is how huge. He believes that large changes in personnel within the enterprise not only to reshuffle the personal interests, but also related to the sales channels of the stability and continuity. Change the value chain has undergone major changes. So the inevitable contradictions sharpened, enterprises have been out of control and division.
